Salesforce: ALSAC Embraces Digital Innovation and Drives Fundraising Efforts
The Salesforce spotlight highlights how ALSAC—St. Jude’s fundraising arm—leverages advanced CRM to fuel innovation and scale engagement. Under Rick Shadyac’s leadership, ALSAC integrated Salesforce Nonprofit Success Pack, Marketing, Service, and Commerce Clouds to unite donor data, digital campaigns, and narrative storytelling.
This tech-first approach helped ALSAC raise nearly $2 billion annually, with standout milestones like livestream fundraisers on TikTok and Twitch generating millions in a single day. As Shadyac puts it:
“Our next 11 million donors will look completely different from our current 11 million donors.”
Potent analytics and agile tools have positioned ALSAC to attract a new, digitally native generation—whether sponsoring virtual experiences or contributing to raffles like the “dream house” campaign—while staying true to its core mission: ensuring families never receive a bill for treatment, housing, travel, or food.
